Category: Uncategorised Published: Monday, 04 July 2016 Written by Super User

CBA Project/ Community Based Awareness Raising and Behavioral Change Communication to Reduce Malaria Burden in Amhara Region

This project is under implementation for the past three years in partnership with PMI/USAID. It envisions bringing behavior change among the community using schools and faith based organizations as change agents.

In view of this, a total of 125 schools, 128 churches and 11 mosques are targeted in 123 kebeles of five woredas in Amhara region. So far, 3207 student peer leaders,16 government experts, 325 teachers, 96 health extension workers, 316 religious leaders, 18 staff members and42 HDAMA committee members were trained and deployed. In addition, 125 anti-malaria clubs/mini media clubs received mini media equipment and to 2000 peer education manuals printed and distributed to schools.


More than 453 stakeholders 194 Sunday school students are sensitized; more than 36,191 students directly through peer education, 42,390 school community through literature competitions were reached. Twenty five Thousand booklets 18,000 stickers and 4000 posters were produced and distributed to the community. In addition, five woredas level and 122 kebele level task forces were established so as to ensure sustainability of the intervention. Fifteen schools and 3778 students and teachers were awarded for their best performance in the course of this project implementation.

In doing so, we have observed best practices by targeted schools and faith based organizations that will ultimately bring behavior change. Of these best practices the following are worth to mention:


 - Registrations of migrant workers while they move to investment corridors and referring them to health institutions immediately when they return. In one of the intervention sites alone, Me’erafe Mariam Kebele of Dera Woreda, 188 migrant daily laborers were referred to health institutions and 78 of them were found positive for malaria.

 - Churches built LLIN use demonstration model in their compound and are educating the community

 - Sunday school students are using LLIN which has never been the case in the previous years

 - Students together with the school focal persons and kebele level taskforce are labeling houses based on their LLIN use. They use two ways for the labeling: using Green, Yellow and Red colored flags hanging is one and using the registry books with Green, yellow and red color is another. This innovative approach is motivating the community to use their LLIN properly.

- Teachers dictate the eight key malaria messages in all the students’ biology/science exercise book and advise to pass the message to their family and surrounding community

 - Schools post billboards with the eight key malaria messages in their school compound

 - Mapping of mosquito breeding sites by students so that all students who cross over along the way will disturb those breeding sites regularly on their way to school.

 - Five minutes education on malaria before the start of regular classes every morning following the orientation given to all teachers by the trained teachers

 - Instituting local regulation on misuse of LLIN (300 Birr fine of those who misuse the LLIN)

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